Initiatives

Overview

Gannett Education offers unique educational initiative opportunities designed to help reach nurses through topics and issues focused on improving their professional practice. Made possible by utilizing the unique resources of Gannett Healthcare Group’s educational and media divisions, these initiatives provide corporate partners with high-profile opportunities to associate their brand and messages to an enormous audience of registered nurses.

In an ever-changing healthcare environment, registered nurses play a critical role in the quality of patient diagnosis, care, teaching, and support. Nurses are consistently ranked among the top three trusted professions, making their influence on the patients they serve all the more impactful.

Gannett Healthcare Group (GHG) educates, communicates, and interacts with more nurses, more often, and in more ways than any other healthcare publisher. Its flagship publications, Nurse.com Nursing Spectrum and Nurse.com NurseWeek, as well as its website, Nurse.com, provide the foundation for these unique opportunities.






What is an “Educational Initiative”?

A Gannett Education educational initiative is a collaborative effort designed to promote specific educational opportunities to as many nurses as possible. Marketed and promoted via GHG’s magazines, websites, email blasts, events, corporate education partners, and social networking sites, an educational initiative presents nurses with blended learning opportunities focused on a particularly important topic(s). Offered via printed modules, online self-study courses, live webinar events, and recorded presentations, every educational opportunity provides nurses with valuable accredited continuing education contact hours applicable to their relicensure.

Documented Successes

While the concept of orchestrating extensive educational initiatives is a relatively new one for GHG, the success of such programs is well documented. Specifically, during the past year, GHG’s most recent initiatives have experienced tremendous success.

	Haiti Initiative In response to the terrible disaster in Haiti, GHG launched an initiative focused on helping nurses make a difference through volunteering as well as preparing them for similar disasters in general. Launched in January 2010, the campaign included a CE course printed in Nursing Spectrum and NurseWeek and online at Nurse.com, as well as 4 separate 1-hour webinar courses each month for 3 months. These 15 unique courses were marketed extensively using virtually every advertising medium GHG offers and the response was far beyond all initial expectations. To date more than 35,000 nurses have completed more than 60,000 contact hours associated with the Haiti Initiative.
	WellNurse Intiative While nurses are often key to creating wellness programs for patients and communities, there are very few health and wellness programs focusing exclusively on nurses themselves. Gannett Education recognized this dichotomy and decided to do something about it by creating the WellNurse Initiative. Using virtually the same model as the Haiti Initiative, the WellNurse program launched in June, 2010 and has far exceeded the incredible results associated with the Haiti Initiative. To date, more than 50,000 nurses have completed more than 90,000 contact hours associated with the WellNurse courses.
	Breast Cancer Initiative Committed to spreading knowledge and fostering hope in the fight against breast cancer, the National Breast Cancer Foundation teamed up with Gannett Education to bring their message directly to nurses. Over 2 months this initiative featured 2 printed/online CE modules and 8 live webinars. Since the campaign launched in October, more than 9,000 nurses have completed more than 16,000 contact hours of CE associated with this initiative. In addition, nearly all participants also signed up for the NBCF’s Early Detection Program.



 Past Initiatives

Aspire Higher	Breast Cancer	Career RN	Future of Nursing
Haiti Disaster	Informatics	Oncology for Every Nurse	WellNurse